If you own a website that consistently earns ₹1.5 million per month, you’re sitting on a potentially valuable digital asset. But how much exactly can you sell it for? Let’s explore how website valuation works, what buyers look for, and how much you can realistically expect to get when selling your site.
Understanding Website Valuation
Website buyers typically use a monthly profit multiple to estimate the value of a website. The formula is simple:
Website Value = Monthly Net Profit × Valuation Multiple
The valuation multiple usually ranges from 24x to 48x, depending on the quality, stability, and growth potential of the site.
📊 Example: Website Earning ₹1.5 Million Monthly
Let’s break it down with real numbers:
- Monthly Net Profit: ₹1,500,000
- Yearly Profit: ₹1.5M × 12 = ₹18,000,000
Now, apply different valuation multiples:
| Multiple | Formula | Estimated Website Value |
|---|---|---|
| 24x | ₹1.5M × 24 | ₹36,000,000 (₹3.6 Cr) |
| 36x | ₹1.5M × 36 | ₹54,000,000 (₹5.4 Cr) |
| 48x | ₹1.5M × 48 | ₹72,000,000 (₹7.2 Cr) |
📈 What Factors Affect Valuation?
Several things influence how high (or low) a buyer may go when valuing your website:
✅ Increases Valuation:
- Consistent monthly revenue
- Passive income model (e.g., ads or affiliate)
- Strong SEO and organic traffic
- Email subscribers and returning users
- Diversified income sources
- Detailed documentation (income, traffic, expenses)
⚠️ Lowers Valuation:
- Unstable or seasonal income
- Heavy reliance on paid ads
- Sharp traffic drops
- Poor branding or outdated design
- High operational workload
Where Can You Sell Your Website?
If you’re ready to cash out, here are some popular platforms to list and sell your website:
- Flippa – Great for small to mid-sized sites
- Empire Flippers – Focus on premium sites with stable revenue
- FE International – Ideal for high-end, professional-level sales
- Private Buyers – Often pay a premium for niche-specific, revenue-ready websites
🛠️ Preparing for Sale
Before listing your website, make sure you:
- Track and verify traffic (Google Analytics)
- Document all income and expenses
- Show a history of at least 6–12 months of consistent performance
- Make operations as hands-free as possible
- Create a handover plan for new buyers
👨💼 Final Thoughts
Selling a website that earns ₹1.5 million per month could land you a payday between ₹3.6 crore to ₹7.2 crore, depending on how well your site performs and how attractive it is to buyers.
Whether you’re ready to exit or just exploring your options, knowing your site’s value is a powerful step toward smart business growth—or a life-changing exit.